For all of those that attended my session, and especially those that ducked out early as soon as I told them this stuff would be online (you folks are totally on The List™ by the way), I present my slides (via slideshare) and code (via the magic of the anchor tag).
Slides (an older version may show up; today's should show up once it clears SlideShare's cache):
[slideshare id=8483808&doc=2011-customapplications-whatwhenandwhy-110701150859-phpapp02]
Code: