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Obvious to you, amazing to others

Do you think that you don't have anything good to blog, because what you want to say, or what you've been working on is so simple, it's not worth your time? Avoided trying to speak at conferences, because you think there's some magic formula to creating that session content? A quick, must watch video from Derek Sivers:

[youtube http://www.youtube.com/watch?v=-GCm-u_vlaQ]